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But in the last month, Facebook bought Masquerade, an app that looks and works almost exactly the same as Snapchat.

Snapchat retiliated by buying Bitstrips, the maker of Bitmojis, which went viral and became a business in 2013 all thanks to it being a huge hit on Facebook.

There is now an ongoing competition between Facebook and Snapchat.

Snapchat

Snapchat is a photo- and video-messaging app that was first launched in 2011.

It's a popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few seconds of them being viewed. Snapchat is also a fun messaging app allowing you to add captions, doodles or lens graphics over top, before sending it on to friends. Alternatively, you can add it to your "story", a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers.